‘Book Smart’ Illustration

My most recent illustration for Lodging Magazine was for an article on how to interpret and tweak a hotel’s website statistics to convert more online viewers into customers.

This was assigned right before I left for a vacation, with finished art due right after I got back. I had to draw a very quick idea to get approved before I left; I thought of people reading a website and walking right through a door on the screen to go into the hotel, and luckily the editors approved.

I added the web technicians under the laptop, sliding around on those dollies that car mechanics use under cars, to indicate the tinkering that might go on to improve the site.

Because of the tight schedule I only had time to tighten up the drawing this weekend and go right to the finish – no color sketch this time, so I kept the colors to a limited palette.