Two New Year's Business Greeting Cards

I illustrated New Year’s cards for two businesses to mail to their clients, and both asked for caricatures of their staff in the artwork. These businesses feel it is a nice way for their customers to put a face to the voice they hear on the phone when they call; and since the cards are drawn, they are a bit more fun and even whimsical than a photo would be. (I’ve also gotten comments that my drawings make people look younger than they are in real life, which everybody likes!)

The first was for LifeTime Asset Management in Raleigh, NC. They wanted their staff toasting the New Year at a party, so i first pencilled in a rough composition of the 9 figures raiding glasses.

I tightened that up and drew specific faces in, and the company logo on the balloons, for a better rough.

I printed off a copy of that & colored it in roughly for the color comp, which I sent them for approval.

Once I got the ok I traced the drawing onto illustration board and started painting it in – I snapped this photo below while I was still laying in the basic colors.

And here is the completed art, with celebratory confetti added in, which appeared on the front of their card.

The second New Years card was for Kohlhepp Investment Advisors here in PA. They are a family-run business and everyone has a great sense of humor – if you look at past Kohlhepp cards on my blog you’ll see they’ve had me draw the team in many funny, unique situations. This year did not disappoint – with the bullish economy they decided on the great concept of the whole team running with the bulls! I sent them two very rough sketches, asking if the two women in the firm want to be right in there with the bulls or not – they answered of course they do!

I tightened up the drawing –

and did a rough color sketch

They requested Ed Sr. to have a more active pose on the bull, so I changed that, then drew it on illustration board in prisma pencil, painted in acrylic washes, and added some dust clouds in chalk, for the finished art.

2014 Illustrated Holiday Greetings for Businesses, Part 2: Caricature

The people at Lifetime Asset Management LLC, a financial advisory firm, like to have a very personalized card, with their principles caricatured in some holiday scene. Last year’s card is here. I sketched the team giving a financial analysis to a seasonal guest (a favorable analysis, I’m sure.) I started with this pencil sketch:

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The team at Lifetime has emailed me several photos of each of the managers in the past, so I can get a good likeness – they are located in another state and so I’ve never met them personally.The team reminded me that they have hired a new employee since last year and wanted her added into the composition. ¬†Since I’ve drawn these clients a number of times already, I was able to move onto the finish quickly, which was lucky because I had other time constraints. The finished art, keeping the color scheme autumnal, below:

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That’s their company logo in the picture in the background, something we always try to work in if possible. Lifetime also reaches out to their clients with a birthday greeting card, which I drew earlier this year:

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(More holiday cards in the next post – scroll down to see Part 1 of this series)

Customized Holiday Cards set Businesses Apart, says WSJ

A recent article in the Wall Street Journal by Alexandra Berzon explains that, while ‘simple holiday cards from financial firms are pretty much the norm at this time of year . . . there are exceptions.’

The writer cites Kingsford Capital Management, a low-profile financial firm in California, that has won a reputation for giving unusual cards and gifts to their clients, ranging in genre from political cartoons to advent calendars to quilts, all customized to comment on the financial industry. “The novelty holiday gifts . . . could end up holding some value, art world insiders say, given that they are limited-edition items,’ often illustrated by artists the firm’s owner admires.

I’m happy to have a number of clients who also see unique holiday greeting cards as a sincere and creative way to engage with their customers and colleagues. ¬†Below are the cards I created for this holiday season, Thanksgiving through New Year’s. My clients were Woodcock Washburn LLP, Lifetime Asset Management, Automotive Financial Services, Furia Rubel Communications, Inc., Hoffman Design Group, Safe-Guard Products International, LLC, Obermayer, Rebmann Maxwell & Hippel, LLP, Lennon’s Small Jobs and Pro-Active Performance, Inc.

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