Jim Shute of ProActive Performance sends his cards to clients for the Thanksgiving holiday – he feels it’s a perfectly appropriate time to send his thanks to customers for their support all year, and also he knows this way his card will arrive on his clients’ desks well before the Christmas card rush and stand out a bit. Jim always gives me some themes and buzzwords that are current in his business, and together we create a concept & caption. This year’s gag involved an economic term set to the scene of the first Thanksgiving:
I do a New Year’s postcard for Mary Lennon of Lennon’s Small Jobs, and have drawn penguin gags for her company for a number of years. The gag always refers to one of the many common tasks she is called to do in her home maintenance business.
It’s a nice way to remind her customers that is is open for business, and the postcard format makes it easy for her clients to tape it to the refrigerator so her phone number is always handy. And black/white postcards are relatively inexpensive to print, so it makes an affordable and effective promotional item.
Once again this year I was asked by Mary Lennon, of Lennon’s Small Jobs, to draw a cartoon related to her home maintenance business, to use in her New Year’s greeting to her customers. Mary’s new year’s postcards serve as a reminder to her clients that she’s just a phone call away, and that she appreciates their business.
Through the years we developed a penguin character that appears at a customer’s home igloo to fix some problem, and these are always home repairs that Mary does indeed perform frequently for her customers. This year’s involved wallpaper:
You can see some past cartoons here and here. Humor is a great strategy in helping people remember your business, and my little cartoon chuckles add humor to Mary’s reputation for dependable home maintenance.
If you’d like to chat about cartooning for your business promotions, please contact me!
I’ve done several cartoons for my friend Mary Lennon, who does home repair & maintenance for many customers in my area through her business Lennon’s Small Jobs. Mary uses my cartoons as New Year’s postcard greetings to thank her clients and remind them that she’s available for further work. Every year we use a one-panel gag, with a penguin arriving to do one of the jobs Mary is most commonly called for. This year’s card:
and a brief plug – I now have my St. Patrick’s Day cards on my Etsy page, if you click right HERE . They have my illustration of a quaint Irish cottage in the spring – so please take a look if you have a special person to send a lovely Irish wish to on St. Patrick’s Day.
Every year I’m asked to draw a cartoon for Lennon’s Small Jobs, a fix-it business owned by Mary Lennon, for a New Year’s greeting for her clients. Over the last few years we’ve developed a penguin character who always shows up to fix a problem for one of its hapless clients, so this year’s was:
When we started this years ago, I asked Mary what were the jobs that she is most frequently asked to do, and we made a list of them so I can use situations that her clients are most familiar with in the cartoons. In past years we have used jobs such as painting rooms, fixing leaky shower heads and faucets, and power-washing decks. On the back of this postcard she wishes her clients a Happy New Year and thanks them for their business, in addition to marketing her services.
I’ve done several cartoons for my friend Mary Lennon, who does home repair & maintenance for many customers in my area in her business Lennon’s Small Jobs. Mary uses the cartoons as New Year’s postcard greetings to thank her clients and remind them that she’s available for further work. Every year we use a one-panel gag, with a penguin arriving to do one of the jobs Mary is most commonly called for. This year’s card:
My friend, professional handywoman Mary Lennon of Lennon’s Small Jobs, uses my cartooning skills for a New Year’s card each January, which she sends to thank clients for their business – and of course to subliminally remind them that she’s available for all sorts of work around the house. Mary explained to me the jobs she is most often called for and together we developed some little scenarios involving a couple penguins. The last two years’ cards:
They’re getting to be like two little vaudeville guys. Now this year’s –
On the reverse side, she thanks her customers for allowing her to help maintain their home, and wishes them the best in the New Year. We expect plenty of her clients tape the cartoon to their refrigerator, to keep her number handy. Mary does just fine reaching out to her customers by sending these out in the most economical mode of mailing – a postcard. At our local printer we can get 200 2-sided black & white postcards on nice glossy cardstock for about $60. Postcards of course don’t even need an envelope, and take less postage than regular cards, so there’s even more savings. I like to think the postal workers might get a chuckle out of delivering them too!
More cards in the next post – scroll down to see previous posts in this series.
A recent article in the Wall Street Journal by Alexandra Berzon explains that, while ‘simple holiday cards from financial firms are pretty much the norm at this time of year . . . there are exceptions.’
The writer cites Kingsford Capital Management, a low-profile financial firm in California, that has won a reputation for giving unusual cards and gifts to their clients, ranging in genre from political cartoons to advent calendars to quilts, all customized to comment on the financial industry. “The novelty holiday gifts . . . could end up holding some value, art world insiders say, given that they are limited-edition items,’ often illustrated by artists the firm’s owner admires.