New Illustration for a Trade Magazine

The latest article given to me by the editor of Lodging Magazine involves manager tips for making a workplace a good environment for employee mental health. The key was offering support to workers in terms of acknowledging outstanding work, explaining employee goals in a clear way and setting an example for employees to model. I came up with an arched bridge as being the means of support, with the recommended action points spelled out on the pillars.

First I drew a pencil sketch with loose tones blocked in –

With the idea approved, I traced the drawing onto illustration board, outlined in prisma pencil and painted it with acrylic washes, using the sketch as reference to keep the values consistent.

Illustration for Lodging Magazine

My latest illustration for an instructive article for the hotel industry’s Lodging Magazine involved rating the entire guest experience at a hotel – at least that’s my understanding, since I did not get to read this article. The editorial staff was running behind on deadlines, so they just gave me an idea to draw & I did it! Sometimes that’s how publishing goes.

They asked for a drawing showing the process of a hotel customer booking a room through her smartphone, receiving confirmation, arriving at the front desk, chatting with hotel staff in the room, and then writing a review of her experience. I started with a rough pencil sketch –

and tightened it up to show the editor –

She approved this and I drew it on coldpress illustration board in prisma pencil, then painted it with acrylic washes. The finished art is below.

Next Illustration for ‘Lodging’ magazine

My newest illustration for Lodging magazine is for an article advising hotel owners who are interested in selling their property to ‘tell the story’ of the opportunity their hotel creates for investors. The editor of the magazine suggested a ‘story time’ scene, although she didn’t want it to make the adults look too silly. I did a pencil sketch for that idea and also tried a version where the hotel’s ‘story’ is a huge storybook –

 

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She liked the big storybook better, so I tightened up the sketch a bit –

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And sent the editor a quick color sketch with colored pencils, which she approved –

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I drew the final art in prisma pencil on illustration board, and painted it in acrylic washes:

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Illustration for Hotel Restaurant Article

Every month I receive an article to illustrate for the trade magazine Lodging, which deals with the hotel & hospitality industry. This month’s article was about hotels with restaurants in them, and how to make those restaurants economically viable by appealing to the public as well as patrons of the hotel.

Usually these articles have quotes from specific hotel managers giving their locale’s individual experience with a topic, which helps me come up with a more customized pictorial idea.  This article did not have any quotes, it was more general in tone, so my ideas had to be more generic as well.  I like it better when there are specifics, but sometimes it just doesn’t work out that way!

I sent two rough pencil sketches first, showing guests checking into the hotel but distracted by fragrant food being transported to the restaurant, and a group of businesspeople at a hotel restaurant being ‘served’ the suggestions recommended in the article for a successful hotel restaurant.

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The editor went with the businesspeople idea, and so I tightened up the line drawing

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and sent her a color sketch, which she approved –

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ad then drew the finish first in black Prisma pencil and then painted it in washes of acrylic paint, on illustration board.

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Illustration about Room Pricing for Lodging Magazine

My monthly cartoon illustration for Lodging Magazine deals with how room prices fluctuate in the hotel industry. I wish I could explain more, but I usually only get a snippet of the article to work from, since writers are developing the story at the same time that I create the art for it! My understanding is, room rates change according to supply and demand, kind of like surge pricing on Uber.

I gave the editor three very rough sketches to begin: a vending machine with rolling prices above the doors, which represented rooms; a stock market ticker board with fluctuating room prices; and an airport flight status board with room rates instead of arrivals, with people hurrying to grab certain rooms at certain rates.

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The editor went with the Vend-O-Room machine, and asked that I make the doors distinctly different so we could recognize that they were from different hotels. So I drew up a color sketch with colored pencils:

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and when that was approved, I drew the finish in prisma pencil, with acrylic washes for the color, on illustration board.

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