Along with other designers I was interviewed for a blog on typography, and some of my remarks are cited in the article. I find the whole piece very interesting since it explores the way different designers look at type for commercial purposes. It’s a good read, I recommend it and the blog alphablogger for typography fans. The post is HERE.
I recently worked with Chef Kelly Unger, Chair of the Doylestown Farmers Market, to design a new logo for this very popular weekly gathering of Bucks County area farmers and shoppers, which has been going on for 45 seasons.
Kelly mentioned it would be nice to have some element in the design that would tie it to our location here in Doylestown, and that there are often buckets of bright flowers at the entrance to the market, a parking lot in the middle of Doylestown; so it would be nice to include flowers along with fruits and vegetables. I suggested making the logo reminiscent of a Mercer tile, since Henry Mercer is historically speaking the town’s favorite son. I did some rough logo ideas to show her and others on the market board.
(The designs below are (c) Pat Achilles. Are you interested in purchasing any of them? Contact me at achillesportfolio@gmail.com and we can discuss.)
(The designs shown in this post are (c) Pat Achilles. Are you interested in purchasing any of them? Contact me at achillesportfolio@gmail.com and we can discuss.)
The tile theme was popular, and so we tried adding more elements logo –
but it was determined that it got too busy. The image of the bike stuck though, for its symbolism of sustainability and since many shoppers do bike to the market, so we simplified the design but kept the outer tile-like border. I drew this rough pencil sketch, trying to show just enough of the bike to make it recognizable, but trying to keep the basket full of food the center of interest.
I drew the items in color in a graphic style and deliberately made the handlebar and flowers break through the border a bit, to give it a more contemporary design. I was asked to change the typeface at the request of the board, who wanted to keep a similar look with the brand of the established Bucks County Foodshed Alliance, of which this farmers market is a part. The finished logo is below.
I’m looking forward to the Doylestown Farmers Market’s 46th season opening on Saturday April 17. They will have over 30 local vendors selling beautiful cut flowers, fresh produce and delicious baked goods from 8 a.m. to 1 p.m. and you can meet some of the vendors as they are featured on the market’s Instagram at doylestownfarmersmarket.
The Christmas in Doylestown House Tour, run by the hard-working volunteers at St. Paul’s Episcopal Church since 1992, needed to be re-imagined this year to accommodate social distancing. The highly-anticipated Tour is a holiday tradition for many in the Central Bucks area, allowing delighted attendees of years past to wander through four beautifully-decorated and designed homes in the center of a town filled with historic buildings. Throughout the years the House Tour has raised more than $193,700 for the Bucks County Housing Group to support the Doylestown Homeless Shelter.
My original logo for Christmas in Doylestown, which took place mostly during daylight hours, was this:
The team in charge this year has come up with a number of alternate activities to keep patrons entertained and healthy at the same time, and they hope to still raise some funds for the Homeless Shelter. To avoid crowds, the tour will be primarily in the evening, where anyone can drive or walk down the designated streets to see beautifully lit grand houses from outdoors. There may be entire streets of homes that will participate, so it should be quite a show! This outdoor tour will be free, though donations will be gratefully accepted on behalf of the Bucks County Housing Group.
In addition, St. Paul’s will still hold its popular Christmas Attic sale – with a twist – where shoppers can find great bargains on all sorts of holiday decorations. To keep this safe for patrons, the sale will take place as an online auction.
I updated this year’s logo with suggestions from the CID team, to reflect the changes for 2020, and I think it still makes an eye-catching design –
For further info on this December’s Christmas in Doylestown and Christmas Attic, and to learn how to donate to the Bucks County Housing Group, click HERE.
I recently redesigned the season brochure for the Bucks County Gilbert & Sullivan Society’s upcoming 2019 events. Given the outstanding photography by our resident photog Dennis Klöppel, and the excellent acting and colorful costuming our group puts together, it is a very good-looking promotional piece – take a look.
The Society is a wonderful group of friendly and talented amateurs and professionals, and I highly recommend anyone interested to audition for their shows or come and hear the engaging music and delightful wit in every performance. You can keep apprised of upcoming events through their website or liking the group on Facebook.
I am available for design jobs such as this, please contact me through my Contact page on the menu above to chat about your company’s needs.
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