Two New Year's Business Greeting Cards

I illustrated New Year’s cards for two businesses to mail to their clients, and both asked for caricatures of their staff in the artwork. These businesses feel it is a nice way for their customers to put a face to the voice they hear on the phone when they call; and since the cards are drawn, they are a bit more fun and even whimsical than a photo would be. (I’ve also gotten comments that my drawings make people look younger than they are in real life, which everybody likes!)

The first was for LifeTime Asset Management in Raleigh, NC. They wanted their staff toasting the New Year at a party, so i first pencilled in a rough composition of the 9 figures raiding glasses.

I tightened that up and drew specific faces in, and the company logo on the balloons, for a better rough.

I printed off a copy of that & colored it in roughly for the color comp, which I sent them for approval.

Once I got the ok I traced the drawing onto illustration board and started painting it in – I snapped this photo below while I was still laying in the basic colors.

And here is the completed art, with celebratory confetti added in, which appeared on the front of their card.

The second New Years card was for Kohlhepp Investment Advisors here in PA. They are a family-run business and everyone has a great sense of humor – if you look at past Kohlhepp cards on my blog you’ll see they’ve had me draw the team in many funny, unique situations. This year did not disappoint – with the bullish economy they decided on the great concept of the whole team running with the bulls! I sent them two very rough sketches, asking if the two women in the firm want to be right in there with the bulls or not – they answered of course they do!

I tightened up the drawing –

and did a rough color sketch

They requested Ed Sr. to have a more active pose on the bull, so I changed that, then drew it on illustration board in prisma pencil, painted in acrylic washes, and added some dust clouds in chalk, for the finished art.