I drew this car parade birthday illustration for Furia Rubel Communications last year. They originated the idea and needed me to make it into an image for them to send out with their best wishes to their clients. I think it’s a great way to make a touchpoint with each client – a beneficial marketing strategy – and remind their clients of the whole team of people working for their interests. I have often drawn the FRC team for projects in the past.
I started with a pencil sketch of the whole train of cars and caricatures of each FRC member.
When that was ok’d I printed out a copy and did a rough color sketch with markers and colored pencils. The great thing about sending out ecards is, there is no more expense in doing full color over black and white. On computer screens, color is free!
I decided to colorize this illustration using digital color, so the colors would match those in the FRC logo and other hues on their website. I drew each carload in black line, then filled it in with digital color.
After drawing and colorizing each piece of the picture this way I assembled them onto one page and added the banner, balloons and honking horns.
Another advantage of assembling this piece digitally is that if employees change from year to year, I can adjust the picture accordingly. And in fact, this year I was asked to add new team members and remove some who have moved on; so with some tweaks Furia Rubel will have an updated ecard showing their full team for 2022.