My latest illustration for an instructive article for the hotel industry’s Lodging Magazine involved rating the entire guest experience at a hotel – at least that’s my understanding, since I did not get to read this article. The editorial staff was running behind on deadlines, so they just gave me an idea to draw & I did it! Sometimes that’s how publishing goes.
They asked for a drawing showing the process of a hotel customer booking a room through her smartphone, receiving confirmation, arriving at the front desk, chatting with hotel staff in the room, and then writing a review of her experience. I started with a rough pencil sketch –
and tightened it up to show the editor –
She approved this and I drew it on coldpress illustration board in prisma pencil, then painted it with acrylic washes. The finished art is below.
A while back I designed a business brand for Jim Hardy, whose company was called “James Hardy and the Carpet Guys,” and performed carpet cleaning for businesses and homes. Jim’s business has expanded but he’s condensing his company name to just “The Carpet Guys”; so he requested a new logo that would work better on his vans as well as business cards.
I designed two logos, keeping some colors and elements of the old one to keep some continuity, and trying different typefaces on them.
Jim liked the top left design and requested a few changes. I gave him some variations from which to choose.
Jim chose the second design, and we are now on our way to creating new business cards for some of the salespeople.
I’m looking forward to speaking to the members of the North Penn Arts Alliance on Wednesday February 6, starting at 7:00 PM. The group meets at the William Trego Arts Center, 125 N Main Street in North Wales, PA 19454. The Trego Center is in an old Church with a parking lot behind the church off Second Street.
I’m getting a slide show together of my children’s book illustrations and gag cartoons, and the public is invited to this free talk. See you there!
Addendum: If you plan to come tonight to my talk, and have not been to the Trego Art Center before – it is located in a building attached to St. Luke’s United Church of Christ, 125 N. Main St., North Wales. The easiest way to get into the Center is, coming down N. Main St., turn east on E. Walnut St. , go one block and turn left onto N. 2nd St. About halfway down that (1-way) street you will see the back of a large church on the left; park in that parking lot, and the modern-looking addition attached to the right side of the church is the entrance into the Trego Center. Go in the door and to the right and the room is the 2nd on the left.
My most recent illustration for Lodging Magazine accompanied another one of those hard-to-picture articles – it spoke about a lot of thought processes and planning but few concrete images presented themselves. The article explained how hotel management should handle an employee who had been injured on the job and was now returning to work, often in a diminished capacity until the employee was fully recovered.
I’ve found that when the subject matter is rather heavy and step-by-step, sometimes the way to make a more lighthearted illustration is to think in terms of a board game. I used several of the many tips in the article to construct a game with a manager driving an employee on the journey back to full capacity. First a rough doodle to lay out the path –
which I refined a bit, then transferred to illustration board –
and then painted in bright acrylic washes for the finished art.
I’ve been drawing cartoons related to Thanksgiving for a number of years for Proactive Performance, often about turkeys, sometimes Pilgrims, but always with some touch of business jargon involved. This past Thanksgiving was no exception, as I moved from the first quick sketch –
to a tighter version –
to the finished cartoon for the card, painted in the classic black and white New Yorker style. Inside the card, Proactive Performance President Jim Shute thanks his clients, associates and colleagues for their business and wishes them the best for the holidays. I always enjoy doing Jim’s card since it blends humor with its sincere goodwill.
Every year I am requested to illustrate a birthday card that Kohlhepp Investment Advisors sends to their clients on the client’s birthday. This year the idea of a hot air balloon ride was suggested, and as always I draw the five principals at Kohlhepp involved in the scene.
I started with a rough pencil sketch –
and when approved, tightened up the likenesses in another sketch
And penciled in a rough color sketch
before painting the finish, below, in acrylic washes on illustration board, with a charming birthday wish inside the card.
My latest illustration for Lodging was for an article advising hotel owners to try to customize employees’ benefit packages to suit their individual needs. The idea arose of a stockroom full of various benefits, which were mentioned specifically in the story. My rough pencil sketch –
and a tighter tracing –
For the final drawing I thought of ‘personalizing’ the boxes the employees’ were using with little headshots of each owner. The finish is done with prisma pencil and acrylic paint washes on illustration board.