Every fall and winter I draw a number of holiday greeting cards – and now e-cards – for businesses who like to show the human face of their company to their customers. Some-times I draw the staff themselves, sometimes I use humor to engage industry trends, but in all cases the card is created to personalize the company’s brand so their clients get to know and like the people behind the logo more.
This year Gina Furia of Furia Rubel Communications, an integrated marketing and public relations company serving many industries, asked me to draw her and her staff of delightful marketing experts in an office scene, which would be used on a card and in an animation. In the scene Gina would be interviewing Father Time while her staff zooms in through a virtual meeting.
I started with a rough pencil sketch of the scene –
After some edits from my client, like adding her husky dog, I tightened it up a little –
and then was able to scan and digitally color the background and each figure, such as those below.
I put it all together, along with Gina’s caption, for the printed card –
and the little trailer cartoon that appears on the back of the card –
and then FRC worked with an animation company to turn it into a video greeting as well! Click he image to watch.