I recently worked with Chef Kelly Unger, Chair of the Doylestown Farmers Market, to design a new logo for this very popular weekly gathering of Bucks County area farmers and shoppers, which has been going on for 45 seasons.
Kelly mentioned it would be nice to have some element in the design that would tie it to our location here in Doylestown, and that there are often buckets of bright flowers at the entrance to the market, a parking lot in the middle of Doylestown; so it would be nice to include flowers along with fruits and vegetables. I suggested making the logo reminiscent of a Mercer tile, since Henry Mercer is historically speaking the town’s favorite son. I did some rough logo ideas to show her and others on the market board.
The tile theme was popular, and so we tried adding more elements logo –
but it was determined that it got too busy. The image of the bike stuck though, for its symbolism of sustainability and since many shoppers do bike to the market, so we simplified the design but kept the outer tile-like border. I drew this rough pencil sketch, trying to show just enough of the bike to make it recognizable, but trying to keep the basket full of food the center of interest.
I drew the items in color in a graphic style and deliberately made the handlebar and flowers break through the border a bit, to give it a more contemporary design. I was asked to change the typeface at the request of the board, who wanted to keep a similar look with the brand of the established Bucks County Foodshed Alliance, of which this farmers market is a part. The finished logo is below.
I’m looking forward to the Doylestown Farmers Market’s 46th season opening on Saturday April 17. They will have over 30 local vendors selling beautiful cut flowers, fresh produce and delicious baked goods from 8 a.m. to 1 p.m. and you can meet some of the vendors as they are featured on the market’s Instagram at doylestownfarmersmarket.