New Year’s Card for a Business

I draw a New Years card every year for Kohlhepp Investment Advisors, and we try to make it relevant to what’s going on in the news, whether economic or otherwise. Well, this year the prevailing feeling was that everyone wanted to be done with the year 2020, so that was the theme of this year’s card.

I thought of a mountain-climbing expedition where the staff members were happy to see 2021 in the distance, because I’d been told they wanted the characters to appear ‘socially distanced.’ That idea was approved, so I started with a pencil sketch –

We talked over a few changes, and I went on to tighten the characters in the sketch –

I had thought perhaps I could show full faces so I left the mouths in for the sketch, but was later asked to draw masks on everyone.

I did a rough color sketch with colored pencils, and tried making the mountain in the background a volcano – do you see the 2020? – because that idea was considered. But in the end we stuck with just distant mountains in back.

and finally did the finished art in acrylic paint washes, below. Inside the card the message read: “WE MADE IT! Looking forward to a bright new year ahead!” and some kind wishes to their clients. Kohhepp Investment sends several hundred of these cards out to clients and colleagues, and they get some really nice responses indicating that people appreciate them and enjoy the funny antics in which we often portray the staff. They also use it on their Facebook page and other social media – it’s an effective way to personalize a business to their customers.

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