Jim Shute of ProActive Performance sends his cards to clients for the Thanksgiving holiday – he feels it’s a perfectly appropriate time to send his thanks to customers for their support all year, and also he knows this way his card will arrive on his clients’ desks well before the Christmas card rush and stand out a bit. Jim always gives me some themes and buzzwords that are current in his business, and together we create a concept & caption. This year’s gag involved an economic term set to the scene of the first Thanksgiving:
I do a New Year’s postcard for Mary Lennon of Lennon’s Small Jobs, and have drawn penguin gags for her company for a number of years. The gag always refers to one of the many common tasks she is called to do in her home maintenance business.
It’s a nice way to remind her customers that is is open for business, and the postcard format makes it easy for her clients to tape it to the refrigerator so her phone number is always handy. And black/white postcards are relatively inexpensive to print, so it makes an affordable and effective promotional item.