A while back I designed a business brand for Jim Hardy, whose company was called “James Hardy and the Carpet Guys,” and performed carpet cleaning for businesses and homes. Jim’s business has expanded but he’s condensing his company name to just “The Carpet Guys”; so he requested a new logo that would work better on his vans as well as business cards.
I designed two logos, keeping some colors and elements of the old one to keep some continuity, and trying different typefaces on them.
Jim liked the top left design and requested a few changes. I gave him some variations from which to choose.
Jim chose the second design, and we are now on our way to creating new business cards for some of the salespeople.