I’ve been drawing the staff of Furia Rubel Communications for over 10 years now for their holiday cards, and in the last few years FRC has also been animating my drawings into a video greeting to their associates and clients. Gina always slides a clever reference to their integrated marketing strategies into the card’s message, as in this year’s card. I send her pencil sketches of ideas – some mine, some of theirs – and the FRC team picks which scene to draw for this year’s card. I draw most individuals separately for the animation, as well as a separate background scene and important furniture pieces.
FRC’s trademark is to have elves be an integral part of the story. The finished card illustration this year looks like this –
– the top half being the front of the card, the lower half the back. The imaginative animation does quite a bit to make everyone move and speak:
Pretty clever, I’d say!
