Every month I receive an article to illustrate for the trade magazine Lodging, which deals with the hotel & hospitality industry. This month’s article was about hotels with restaurants in them, and how to make those restaurants economically viable by appealing to the public as well as patrons of the hotel.
Usually these articles have quotes from specific hotel managers giving their locale’s individual experience with a topic, which helps me come up with a more customized pictorial idea. This article did not have any quotes, it was more general in tone, so my ideas had to be more generic as well. I like it better when there are specifics, but sometimes it just doesn’t work out that way!
I sent two rough pencil sketches first, showing guests checking into the hotel but distracted by fragrant food being transported to the restaurant, and a group of businesspeople at a hotel restaurant being ‘served’ the suggestions recommended in the article for a successful hotel restaurant.
The editor went with the businesspeople idea, and so I tightened up the line drawing
and sent her a color sketch, which she approved –
ad then drew the finish first in black Prisma pencil and then painted it in washes of acrylic paint, on illustration board.