My newest illustration assignment for Lodging Magazine accompanies an article aimed at developers in the hospitality industry, about some key points to keep in mind when choosing locations for new hotel.
The article explains that many chains realize the value of bringing hotels to college towns, since the football season brings so many out-of-towners that need accommodations; but there are other considerations before the developer should seal the deal, which the article describes more in depth. For the illustration I pitched a few ideas to the editor, involving cheerleaders, graduates in caps and gowns, and college fairs. Then I was talking to my son Tom, who does improv comedy several nights a week in NYC at Reckless Theatre, about the topic and asked him if there was some funnier angle to it – and he quickly hit on the best image of all – college football team mascots.
When I suggested this to the editor she immediately liked it, so I got onto the sketch. I googled images of college mascots and chose several that looked distinctly different, then sketched them barging into a hotel developers’ office, begging her to pick their town.
and a color markered sketch, where I added in a pennant & megaphone to reinforce the college idea:
The editor approved it with a few gestural changes, and so I painted the final:
I sincerely thank my son for his idea! By doing improv he has developed skills that lead him to generate really fast, funny, visual scenarios!