New Illustration for Lodging Magazine

My latest illustration for hospitality industry magazine Lodging involved one of those vague ideas that’s a bit hard to picture at first: delegating. The editor sent me parts of the article but it was not complete – it explained how hotels should focus foremost on their ‘hoteling’ responsibilities (great service and amenities for their customers) and hand off lesser duties if at all possible to businesses that specialize in those particular services. This delegating can help hotels accomplish key tasks without overwhelming their current systems and still providing excellent customer service.

I jotted down a few metaphors for delegating and sent them to the editor: I thought of a traffic cop directing traffic in a hotel lobby; a truck driver unloading packages to waiting deliverymen; and a football coach explaining a play to the team.  The editor liked the football idea, so I sketched it out roughly.

lodging_delegationinspiration_sk1

The editor approve this and suggested a few more props in the hands of the players, and to have everyone in golf shirts instead of padding, which I added in the color marker sketch.

lodging_delegationinspiration_sk2

This met with approval, so I traced the drawing onto illustration board and drew it in prisma pencil, then painted with acrylic paints, watered down to washes. The finished art:

lodging_delegationinspiration_finalart

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s