Data Mining Illustration

My monthly illustration for Lodging Magazine was for an article about ‘data mining’ – how those in the hospitality industry can learn to better track and interpret social media referring to their brand, in order to improve their services to their targeted audiences. I pitched a few written ideas to the editor, involving visual imagery of hunting down information, and she liked one with miners in a cave.

I’m certainly no expert on mining procedures so I researched photos online to see uniforms and props. I sketched a very loose pencil rough of coworkers finding gold among the rocks, with one worker recording the info on a laptop –


and then tightened it up before sending it in, adding the good & bad social media topics the editor suggested –


After approval I did a quick color pencil sketch to work from for the finish, then retraced it on illustration board and started painting.








The finished art:










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